The 15 Best Sustainable Fashion Blogs (selection 2019)

Among the many fashion blogs, which ones are truly supporting sustainability?

A few bloggers have decided to differentiate themselves by focusing only on ethical fashion and sustainable lifestyle.

They are doing a great job of spreading the message of sustainability and motivating others to make some positive changes in their lives.

In this article, you’ll find a selection of the best sustainable fashion blogs.

The Living The Green Blog Awards (2019)

We need to get better at respecting the environment.

And some bloggers have done an incredible job at encouraging more sustainable lifestyles.

The Living The Green Blog Awards is a way to recognise their effort and help you find the best blogs to follow in 2019.

In four categories:

  • Best sustainable blog for photos
  • Best blog at encouraging sustainability
  • Blog with the most researched content
  • Best London-based blogger

Here are the winners:

Best sustainable blog for photos: Unfancy

sustainable fashion blog Unfancy screenshot

Unfancy is the blog with the largest Instagram following on our list.

Indeed, it is the one with the best-looking photos.

Caroline, the author, started it when she decided to cut down on the number of clothes she has and to survive on only 37 pieces of garment for a year. In her own words:

“Unfancy was born in 2014 out of a desire to find my style and curb my mindless shopping habit. Back then, I had a closet full of cheap clothes but “nothing to wear.”

So I decided to try out a capsule wardrobe and live with a small + structured closet of 37 pieces. Unfancy was my journal, the spot where I shared my daily outfits and the lessons I learned along the way.”

To discover her great taste, check out, for example, her article Vintage Jeans: 5 Ways to Wear Them

Best blog at encouraging sustainability: Ethical Unicorn

Ethical Unicorn - Sustainable Blog

Ethical Unicorn was started by Francesca Willow, a passionate writer.

In her writing, she encourages her readers to adopt a more sustainable lifestyle. Here’s what she says about the blog:

“Ethical Unicorn aims to take a holistic, fact-based approach to sustainable living and social justice. As well as the larger problems that are obvious to us, the blog aims to thoughtfully discuss systemic and hidden cycles that also need to be broken.”

A good example of her work in this guide: The Ultimate Beginner’s Guide To Ethical Living

Blog with the most researched content: EcoCult

EcoCult - Sustainable Blog

EcoCult wants to provide what they call:

“A curious, thoughtful, science-based view into the international sustainable fashion industry.”

Editor-in-Chief, Alden Wicker, does a great job at sharing in-depth analysis of what’s sustainable and what isn’t.

You can feel their commitment to having a science-based view every time you decide to immerse yourself into one of their articles.

Here’s a good example: Is Rayon Biodegradable? Here’s What Happens When Rayon Goes in the Compost, Trash, or Ocean

Best London-based blogger: Marta Canga


Marta is a Spanish blogger living in London. Her dedication to sustainability and vegan lifestyle is just outstanding.

It is always a pleasure to see her Instagram stories and pictures shared a few times a day. Her content is very informative and her style is just so effective.

Most importantly, however, is her kind personality visible throughout her YouTube videos, such as her video about the vegan shoes.


15 Influential Sustainable Fashion Blogs

At Blackwood, we are committed to create beautiful eco-friendly products.

We wanted to acknowledge the work of bloggers who inspire others to adopt a more sustainable lifestyle.

Here’s our selection 15 sustainable fashion blogs :

Blog Instagram FollowersRanking (Worldwide)
Alison Carol29k12,007,927
My Green Closet14.2k970,339
Lauren Engelke11.6k20,643,412
Ethical Unicorn18.5k1,128,890
World Threds Traveler16.3k13,972,280
Sustainably Chic86k2,002,858
Eco Warrior Princess32.6k384,796
Style With Smile15k10,033,535
Unmaterial Girl15.7k26,818,027
Water Thru Skin73k4,889,268
Seasons and Salt16k932,051
The Green Hub28.5k1,102,097

*The Ranking is based on data from SimilarWeb

Zoom in on 3 other sustainable fashion blogs

sustainable fashion blog Sustainably chic screenshot

1. Sustainably Chic

Natalie started her blog in 2014 after spending years in the fashion industry and being dissatisfied with the unethical practices. After a year of writing, she became a full-time blogger.

Her articles include 7 Ethical & Sustainable Jewellery Brands for the Minimalists


sustainable fashion blog Eco Warrior Princess

2. Eco Warrior Princess

It is one of the most comprehensive blogs about everything that is sustainable.

While keeping the focus on ethical fashion, the articles (few a day!) often diverge, like for example It’s Time to Stop The Glorification of Busy


sustainable fashion blog Stylebee screenshot

3. StyleBee

When Instagram’s Best Dressed List by Rafinery29 features a blogger, you know her website is worth having a look. Especially if it is all about being a conscious shopper.

StyleBee is run by Lee Vosburgh from Canada and features articles like Activewear For Everyday

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